Along with the all new website comes a new logo. It was a challenge designing this, but I am finally happy with it. I wanted something very simple. Something that can be seen from a distance and recognisable (so I can plaster them all over the city!).
Really though, I spent a lot of time trying to incorporate “i or eye”, “heart” and “ubuntu” all into one logo. It was rather fruitless. I love the Ubuntu pictograms and wanted something along those lines. I held contests, I talked to other artists, I drew sketches, etc. Nothing. I gave up for a few months and came back to it recently. I came up with a newer heart shape which Im fond of, but still not the logo I was after. It sat some more.
Last night I was messing with it again. I wanted to see what the heart cut out of an orange circle would look like. Hmmm, not too bad, but didnt stand out. What if I rotate the cutout sideways? No, no. Definitely not. It looked like a pair of boobies or something. Or some avant-garde letter B.
Then it hit me. What if I have a thick orange circle with an orange heart inside. Wala! But it didnt stand out much. I turned the heart red. Awesome, but way too symmetrical. A nice bit of rotation and the logo is complete.
As Ubuntu grows and progresses so shall we. Heres to the Ubuntu OS and to the entire Ubuntu community!